The Hub WINNER - Best Innovation in Marketing

WINNER - Best Experiental Marketing
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For brands. For creativity. For people.
Delve into our archive here >
PizzaExpress Directional Signage

We needed to create a witty tone and style for PizzaExpress’ directional signage. So we used our Dough Ball characters as a charming way to inform. The creative was all about whetting the appetite and leading the way to the store in a fun and engaging way.

Whetting the appetite. This is Jersey not Cannes. Leading the way in a fun and engaging way.







  BLACK SAIL

Black Sail is a remote shepherd’s bothy that can only be reached by foot. Which means arriving at this remote hostel is a right of passage. And the rest of experience must be as authentic as the journey.

We commissioned a traditional sign writer to craft messages on metal and wood found in the local area. These ‘found artworks’ bring the story of this hidden shepherd’s bothy to life. The end result was as beautiful and authentic as the hostel itself.    







  Costa Express Office Takeover

For Costa Express, Costa’s self-serve coffee bar, we needed to put great coffee in the workplace on the agenda. This needed to be a brand thought and positioning, not just a one off campaign.

There are moments in the day when you deserve a proper coffee. Starting a presentation, before a big meeting, completing timesheets. We used desk drops to encourage trial. We used moments of truth in the working day as well as clever placement to inspire people to get a ‘real deal’, a proper coffee.







  YHA – EXCLUSIVE HIRE

We completely redefined YHA’s exclusive use offering. We not only came up with a campaign, we also renamed, repositioned and redefined it. Exclusive Hire is now a highly successful product for YHA.

We created a campaign look and feel. A responsive email campaign drove bookings. We created a bespoke site for YHA Exclusive Hire.  







  COSTA – SAVING THE OFFICE FROM MEDIORCE COFFEE

We launched Costa Express, Costa’s self-serve coffee bar, in the B2B sector for the first time by announcing it as if it was the latest piece of technology. After all, putting better coffee in the office increases productivity.

This was a new audience and sector. DM campaign targeted CEOs and Office Managers. The teasing press and digital DPS appeared in The Spectator, The Telegraph, Wired and LinkedIn. Great coffee is great for business.  







  RunYHA

RunYHA is a two-day running festival. We created it specifically for growing markets like running hobbyists. And we reached a staggering 3.2 million running enthusiasts.

It was a rallying call to people that live in the city to ‘Escape Ordinary’. To go step off the off road, into the wilderness, across moors and forests. We gave them a reason to stay at YHA, through RunYHA – a 2-day running festival in some of Britain’s most breath-taking locations. This was a unique opportunity that only YHA could authentically offer. The word spread. Soon the conversations took on a life of their own as runners and running clubs challenged each other to Escape Ordinary.    







  PIZZAEXPRESS – NO PEEKING

We took PizzaExpress’ standard closed hoardings and turned them into a brand awareness billboard with a difference. We tapped into the natural curiosity of the high street shopper by giving them a reason to stop and take a peek into the PizzaExpress window.

We created real peepholes, actually cut into the hoarding. Allowing them a glimpse of what was going on, and rewarding them with a delicious offer.    







  YHA – LIVE MORE

Live More was a series of unique events that helped YHA connect to the youth audience. They took place at YHAs close to university towns such as Brighton and Manchester.

We even dressed each event with awesome props and handcrafted signage. As you can image the Zombie Apocalypse party was particularly fun to do.    
We’re The Hub.

We’re that sweet spot where creativity meets logic. Where insight hides and the best, the most effective ideas are found.

But it’s not a stationary spot. It’s a spot that you have to keep working to find. So that it becomes a way of life, a commitment to work harder than everyone else.

From day one, we’ve been committed to truly understanding our clients’ business. To make a real difference, see the bigger picture, problems, and strategic challenges.

That’s why we’re The Hub - where good things happen.
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NEWS

OCTOBER 2014

Big Bus Challenge. No less than three entries shortlisted. #StillGotIt

OCTOBER 2014

Just picked up a gong for innovation at the Global Youth Travel Marketing Awards for YHA.

SEPTEMBER 2014

Sick*. VoxBurner has voted YHA in the top 3 of youth brands.
*Youth for really quite good.

SEPTEMBER 2014

Our groundbreaking Costa Express B2B campaign has kicked off with a digital media first for the Spectator. No biggie.

AUGUST 2014

Our HubStart programme is starting a new term with Falmouth College of Arts.

AUGUST 2014

Hub Academy session with industry A-Lister Patrick Collister about coming up with creative ideas. No pressure.

AUGUST 2014

We’re off for some ‘training’ in Lisbon. (If you know what I mean.)

JULY 2014

We cycled to Paris with Costa to raise money for charity. Well, one of us did, our resident super woman Rebecca.

JUNE 2014

The Hub come second in MAA triathlon. And the crowd go wild.

MAY 2014

Did you get your invite to the YHA Surreal Spring ball? #LiveMoreYHA

APRIL 2014

This could be the start of something beautiful. We've partnered with two colleges to help develop young talent.

MARCH 2014

There's so much good work going on there's no actually time to talk about it here.

FEBRUARY 2014

Squirrelling away on some exciting new PizzaExpress work!

JANUARY 2014

The Hub goes head to head with Aesop for Best Breakthrough Agency of the Year. Click here.

DECEMBER 2013

The Hub is up for the MAA Best Consumer Campaign as voted for by Guardian Readers - Click here.

OCTOBER 2013

GRADS!
The Hub launches it’s graduate recruitment scheme. Click here to get involved.

AUGUST 2013

The Hub is appointed by Costa Coffee to launch it’s Coffee Club programme in France, Germany and Ireland.

AUGUST 2013

The Hub recruit an unsigned band and hit the road on the #yharoadtrip. Eight days, five hostels, a vintage camper van and a re-engaged youth audience come along for the ride.

JULY 2013

The Hub is appointed by Kiddicare to launch it’s first new parent welcome programme.

JULY 2013

The agency walks the Three Peaks and raises £2,000 for YHA’s Breaks For Kids charity.

JUNE 2013

The Hub is appointed by Scandi Kitchen to create a best-in- class, responsive e-commerce site.

MAY 2013

The Hub unveils new Jockey Club brand identity.

APRIL 2013

The Hub and independent media agency The Village Communications join forces to reach out to students.

March 2013

Elevating The Jockey Club brand with over 250,000 Cheltenham Festival racegoers and millions of C4 views.

MARCH 2013

The Hub is appointed by Genting Casinos UK to handle it’s regional marketing and loyalty.

JANUARY 2013

The Hub drive 100% bookings at refurbished hostels, following £10M capital investment.

JANUARY 2013

The Hub appointed by Apostrophe to drive sales across London stores.

JANUARY 2013

The Hub wins a three-way pitch for the rebranding of The Jockey Club and it’s 15 racecourses including Cheltenham and Aintree.

NOVEMBER 2012

The Hub shortlisted for MAA Best Awards for Gala Casinos Poker Campaign.

NOVEMBER 2012

The entire agency conquers Mount Snowdon raising money for Breakthrough Breast Cancer along the way.

SEPTEMBER 2012

The Hub is appointed lead creative agency for YHA.

JANUARY 2012

The Hub launches an integrated campaign for Poker by Gala Casinos and goes on to triple revenue and receive industry-wide recognition.

NOVEMBER 2011

The Hub wins the retail and CRM account for Apostrophe Coffee Shops.

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or give us a call on +44 (0)207 428 7432


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Tel: +44 (0)207 428 7432

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