costa

Brand storytelling

Insight

True coffee aficionados are obsessed with origins. And beneath the surface of every cup of Costa lies a deep, rich heritage.
But as the brand expands into new markets, that history is largely unknown.

Idea

We went right to the source to unearth those stories and use them to intrigue a whole new audience. Enter Sergio, one of the founding Costa brothers. He regaled us with tales from the brand’s early years, which we turned into 29 charming, quirky animated films. Through social media and local marketing, we opened up Costa’s unique provenance to 42 new markets across the world.