Costa Express

Insight

There’s a whole workforce out there who get forgotten about, the grafters, the backbone of the nation.

Idea

It’s early morning. It’s dark. And it’s cold. Yet there is an army of people out there on our streets and roads who are keeping Britain moving.

And what better way to kick-start their day than with a deliciously fresh cup of Costa Express coffee?
We celebrated their contribution to the nation in media that they’d encounter on their journey to work such as street-side outdoor, navigational apps and drive-time radio. Workers, we salute you.