YHA

#YHARoadtrip

Insight

The youth of today have lost touch with the real world due to the new digital age.

Idea

We took Britain’s young people on a voyage of rediscovery. Through a series of secret gigs at hostels across the UK, we awakened new interest in the YHA. Our distinctively branded campervan toured the country with a band of up-and-coming musicians, tweeting all the way and drawing young people to the YHA’s distinctive ‘venues’ in droves.