Jockey club

Insight

The Jockey Club was struggling to stay relevant, despite being around for more than 260 years.

Idea

We repositioned, rebranded and repackaged the brand and its 15 racecourses, building equity that could extend into new areas such as travel, leisure and the high street. Thanks to a new presence in fashion, events, music and, of course, racing, The Jockey Club is fast-becoming a household name.