Pizza express

New store openings

Insight

A new Pizza Express is always cause for excitement. But how do you build on that anticipation? 

Idea

We wrapped the restaurants in the brand’s distinctive stripes and created small peep-holes through which curious people could catch a glimpse of goings-on. Better still, some of the windows featured bespoke local messages, from special launch deals and menu items to local updates and social media promotions.